Designer: Shen Hou/ Wild Deer/ ZZ Peng
Copywriter: Tree Qian
Planner: Kerry Zhang
We want to rectify the name of "Made in China" through this cooperation because Chinese brands are not only living in nostalgic memories, they are also advancing with the times, bringing high-quality products into the modern lives of Chinese people. For this project, we collaborated with Shanghai Fine Arts Film Studio, which has always been a representative of "high-quality Chinese creation" in the eyes of the public, and JD.com, which has a wide range of categories. On JD’s platform, consumers can access more high-quality national brands easily. Meanwhile, Nerzha is the best mascot to promote Chinese brands.